Walk-On's Sports Bistreaux Elevates Guest Experience with New Mobile App and Enhanced Rewards Program

Atlanta, GA (January 7, 2025) – Walk-On's Sports Bistreaux, the go-to destination for game-day energy, exceptional food, and family-friendly fun, is thrilled to announce the launch of its fully-updated mobile app and enhanced rewards program. These innovations are designed to elevate the guest experience, reward loyal fans, and make every visit feel like a win.

A Smarter Mobile App for a Seamless Experience
The newly upgraded Walk-On’s mobile app offers a host of features to enhance convenience and engagement for fans of all ages:

• Personalized Navigation: Users can easily locate nearby Walk-On’s locations, check menu offerings, and place orders for dine-in, to-go, or delivery.
• Score Big with New Rewards: The app introduces a points-based system that lets users earn rewards and exciting perks like free menu items and exclusive member-only promotions.
• Personalized Experience: App users will receive special notifications tailored to their preferences, ensuring they never miss limited-time offers, game-day promotions, and more.

Introducing the Enhanced Rewards Program
Walk-On’s Rewards program takes guest loyalty to the next level with a simple and rewarding structure:

• Earn 10 points for every $1 spent on qualifying purchases.
• For every 1,000 points, a free starter will be added to the in-app wallet, and guests will begin earning for their next free starter.
• Enjoy personalized offers and promotions tailored to your preferences, along with exclusive rewards to keep the fun going.

“Walk-On’s is built on the idea that every guest deserves an MVP experience,” said Chris Porcelli, CEO at Walk-On’s Sports Bistreaux. “As our brand continues to grow, we are placing even greater importance on how we show up for guests on our digital channels to deliver an experience that exceeds expectations. The need for a refreshed app and loyalty program was a critically important step in our evolution, helping to ensure fans always feel celebrated whether dining in restaurant or ordering to go.”

Special Launch Promotions

To celebrate the launch, newly enrolled members of Walk-On's loyalty program will receive a free Mozzarella Logs, Walk-On’s bestselling item, in their in-app wallet.

Additionally, on Monday, January 13, Walk-On’s is introducing a brand new LTO to celebrate the new app and loyalty program as well as the close of football season with a trending flavor: Southern Bourbon Wings. Available for both bone-in and boneless wings, our Southern Bourbon sauce features warm bourbon flavors, sticky molasses and a peppery finish. From January 13 through February 28, guests who order Southern Bourbon Wings in-restaurant or via the Walk-On’s rewards app will earn 100 bonus points* in their Rewards account.

*Guests are only eligible to earn 100 bonus points on first purchase of Southern Bourbon Wings. Offer is exclusive to in-restaurant or first party ordering channels; not available via third party channels. Guests dining in restaurant must scan their app to receive bonus points.

About Walk-On's Sports Bistreaux
Walk-On's Sports Bistreaux, celebrated as the #1 Sports Bar in America by ESPN, is a nationally recognized restaurant and sports bar that brings together the love of food, sports, and community. Concepted on the back of a napkin by LSU walk-on basketball players Brandon Landry and Jack Warner, Walk-On's Sports Bistreaux opened its doors in 2003 in Baton Rouge, Louisiana. The menu boasts scratch-made dishes, paired with a wide selection of unique cocktails and beers. With nearly 80 restaurants in the U.S., Walk-On's is accelerating its nationwide expansion – ranked #1 by Entrepreneur for Top New Franchise and consistently ranking in Top 500 lists for Restaurant Business, Entrepreneur, Franchise Times, and Nation's Restaurant News. Walk-On's success and growth are a testament to its passionate franchise partners, including renowned athletes in co-owner Drew Brees and franchisees Dak Prescott, Derrick Brooks, and football coach Dabo Swinney. To learn more about Walk-On's or for information on becoming a franchisee, visit walk-ons.com.